Interim CMO
An experienced CMO inside the business during a transition, transformation, or demanding period of growth.
Bring us the problemFor ambitious, founder-led companies ready to strip away what's getting in the way.
Tech & Marketing, stripped down to what moves the business.
NKD/CMO brings senior leadership, marketing, technology, and specialist execution together around what the business actually needs.
Ways we lead
Explore what we doFractional CMO
Senior marketing leadership on an ongoing basis, without hiring another full-time executive.
Strategic engagement
A focused piece of work tied to one important business objective.
The real problem
More marketing is rarely the answer.
Most growing companies don't have an effort problem. Strategy, execution and vendors are disconnected, leaving the founder to hold everything together.
That's expensive, slow and difficult to measure.
Why NKD
Nothing useful happens until the truth is visible.
NKD means naked. Not exposed for attention. Stripped down to the truth. We remove the noise, surface what’s working, confront what’s not and give the business a position it can stand behind with confidence.
Vulnerabilitymakes truth possible
Truthcreates clarity
Claritybuilds confidence
Confidencecreates momentum
Momentummoves the business
One accountable operating model
Senior leadership without another disconnected layer.
Senior CMO leadership owns the direction and remains accountable. The right creative, digital, technical and AI expertise is brought around the work as needed.
One direction. The right capabilities. Clear accountability.
The person accountable
A builder who happens to be a marketer.
Eitan has spent his career working where strategy, technology, creativity, and execution collide. He is usually called when the problem is complicated, the opportunity is hard to articulate, or the business needs someone who can see the system and still get close to the work.
Foresight. Creativity. Technical fluency. Directness. Forward motion.
View Eitan on LinkedInBring us in when
The business has outgrown the marketing around it.
- The company has traction, but the story has not caught up.
- Activity and vendors are increasing, but clarity and accountability are not.
- A new market, product, acquisition, or leadership moment has raised the stakes.
- AI ambitions are exposing disconnected data, technology, and workflows.
The NKD method
See clearly. Decide sharply.
Move together.
Strip it down
Get underneath the inherited assumptions, scattered data, and polite explanations.
Find the move
Identify the decision with the greatest business consequence.
Build the system
Align positioning, talent, channels, technology, and measurement around it.
Create momentum
Stay accountable, learn quickly, and keep the whole system moving.
Applied AI
AI changed who’s reading your business.
Customers are using it to decide who belongs on the shortlist. Employees are using it to work with company knowledge.
One affects how you’re understood. The other affects what you keep under control.Explore Applied AISelected career experience and current transformation work. Full context and attribution appear with each story.
The pattern in the proof
Different years. Different businesses. The same pattern.
01 /“He has the grit of a builder, and his creativity makes him masterful at telling the story of what he’s building. … Complex problems and markets are Eitan’s specialty.”Nick Scahill ↗
Director of Growth & Development
02 /“From the beginning, Eitan brought valuable perspective to what was a fairly complex project. We operate multiple businesses and product lines, and he helped us think beyond simply updating a website.”Stephen Hadwin ↗
President, IMTEC Corporation
03 /“Eitan quickly understands the audience, identifies what can actually move the needle, and turns creative concepts into actionable strategies.”Andrew Zupko ↗
CEO & Co-founder, AISAR Radar Mesh
Every engagement starts here
What stripping it down looks like.
You leave with clarity about the real problem, the next move and what it will take to make it happen.
What matters most right now?
We begin by asking what you’re trying to change, why it matters now and what a meaningful result would look like. This keeps us from treating the first request as the whole problem.
What happens when we strip it down?
We speak with the people closest to the work and examine the customer experience, positioning, current activity, data, technology and outside partners. We separate the real constraint from the noise around it.
How do we find the move?
We give leadership a clear view of what’s working, what’s getting in the way and which decision has the greatest business consequence. Before building more, we agree on what matters and why.
What happens once the move is clear?
We establish priorities, bring in only the expertise the work requires and define who owns what. Then we stay close enough to make sure the strategy survives execution.
An NKD/CMO Original
The problems are real.The office is fictional.
Workplace satire about the meetings, metrics and organizational behavior behind business dysfunction.
Enter The Naked Office
Start with the truth
What's the move your business needs to make next?
Tell us what you want to change, what is getting in the way and why it matters now.