NKD CMO

What we do

Bring us the problem

The request is the starting point

The brief is rarely
the whole problem.

What you ask for
A new websiteMore leadsPut AI to work
What may be underneath
The story no longer fitsThe experience breaks the promiseSystems and workflows are disconnectedNo one owns the whole outcome
The move
/MOVE

Find the decision that moves the business forward.

The deliverable is visible. The real problem usually isn’t.

We look beneath the brief, find what’s getting in the way and bring together what the business needs to move forward.

Find the move that mattersExplore our capabilities

Look beneath the request

What you ask for and what the business needs are not always the same.

“We need more content.”The story may not be clear.“We need new technology.”The workflow may be broken.“We need automation.”The disconnect may simply happen faster.

Before we add anything, we find the decision with the greatest consequence.
Then we build around that.

Where we create movement

Five places the business
may need to move.

01 · See the business clearly

This is where we get NKD.

We look at what customers are responding to, where opportunities are being lost and whether the story inside the company matches what the market sees.

Once the truth is visible, the next move becomes clear.PositioningCustomer journeyCommercial performance

02 · Establish a position worth choosing

Being different isn’t enough. The difference has to matter.

We find where the company’s strengths meet something the market genuinely values, then turn it into a position people can understand, believe and choose.

The company stops trying to say everything and starts becoming known for something.PositioningBrand strategyValue proposition

03 · Build an experience that proves it

The position makes the promise. The experience proves it.

We connect the message, website, content, technology and human interactions around one clear idea.

Every touchpoint gives people another reason to choose you.Customer journeyDigital productsWebsites

04 · Connect the commercial system

Interest means little if the business can’t act on it.

We connect the people, processes and technology that turn attention into revenue.

Marketing stops operating as a collection of activities and starts working as part of the business.CRMLead managementSales enablement

05 · Put AI to useful work

AI should make the business smarter, not simply busier.

We identify where AI can improve decisions, remove friction and put company knowledge to work.

The business learns faster, responds earlier and improves with every interaction.AI strategyKnowledge systemsIntelligent automationExplore Applied AI

Applied AI

AI changes the work.
It doesn’t change where we start.

We begin with the business problem, then decide where AI can improve the decision, remove friction or put company knowledge to useful work.

Clear outside. Controlled inside.Explore Applied AI

The method at work

More deliveries.
Half the back office.

A state-regulated delivery operator replaced disconnected sales, inventory, payment, dispatch and reporting tools with one shared operational record.

80 to 120Average daily deliveries
353Deliveries on a record day
6 to 3Back-office team
5 hours to real timeDaily reconciliation
BeforeFragmented systems. Fragmented control.

Every transaction crossed separate tools, manual handoffs and repeated reconciliation.

BuiltOne live operating system.

Commerce, inventory, dispatch, customer records and regulatory reporting now work from the same operational record.

ResultMore capacity. Less administration. Better control.

The business increased daily volume while reducing back-office work and moving reconciliation into real time.

Selected founder experience through OPPS TECH, where Eitan Braverman is a co-founder and helped define, design and build the platform. Customer identity withheld.

How we enter the work

Different moments require different ways to lead.

Some companies need an experienced CMO inside the business. Others need ongoing senior direction or a focused mandate around one important objective.We shape the engagement around what the business needs now.

Inside the business

Interim CMO

For a transition, transformation or demanding period of growth.

We step inside the business, establish direction, align the team and lead the work until the company is ready for what comes next.

Alongside the business

Fractional CMO

For companies that need consistent senior direction without a full-time executive.

We set priorities, guide investment and create an operating rhythm across the internal team and outside partners.

Around one move

Strategic engagement

For one consequential objective with a defined beginning and outcome.

We frame the decision, assemble the required expertise and stay close enough to make sure the strategy survives execution.

Capabilities

What we can bring around the move.

We begin with the business decision, then bring in the expertise needed to act on it.

See the business clearlyBusiness and marketing assessment · Customer and market research
  • Business and marketing assessment
  • Customer and market research
  • Customer journey analysis
  • Commercial performance review
  • Technology and workflow audit
  • Team and partner evaluation
Establish a position worth choosingMarket positioning · Brand strategy
  • Market positioning
  • Brand strategy
  • Value proposition
  • Audience definition
  • Messaging architecture
  • Offer development
  • Go-to-market strategy
Build an experience that proves itBrand identity and creative direction · Website strategy and development
  • Brand identity and creative direction
  • Website strategy and development
  • Product strategy and product management
  • Rapid prototypes and MVP development
  • Conversational experiences
  • Content strategy and production
  • Customer experience design
  • Campaign development
  • Conversion optimization
  • Search and AI discoverability
Connect the commercial systemCRM strategy and implementation · Lead management
  • CRM strategy and implementation
  • Lead management
  • Sales enablement
  • Lifecycle marketing
  • Email and retargeting
  • Marketing automation
  • Data integration
  • Performance measurement
  • Inventory and order management
  • Logistics and fulfillment
  • Track-and-trace systems
  • Regulated industry operations
  • Compliance workflows
  • Government and regulatory reporting
  • Multi-location operations
Put AI to useful workAI strategy and readiness · Private company intelligence
  • AI strategy and readiness
  • Private company intelligence
  • Conversational AI and AI companions
  • AI agents and agentic workflows
  • Knowledge graphs and connected intelligence
  • Company knowledge assistants
  • Feedback and learning systems
  • Edge AI and on-device intelligence
  • Organizational knowledge systems
  • Personalization and audience intelligence
  • Custom AI tools

The right fit

Bring us the business problem, not just the deliverable.

If you already know exactly what needs to be made, there are excellent vendors who can make it.

NKD/CMO is for the moments when the request is clear, but the real problem isn’t.

We help leadership determine what matters, decide what to do and connect the people needed to make it happen.

The next move

Bring us the problem.
We’ll find the /MOVE.

Tell us what is changing, what feels stuck or what you believe the business could become.

We will help you find the real problem, the right move and what it will take to build it.

Start a conversationMeet NKD/CMO